Business Situation

Tiger Brands is the largest manufacturer of branded food products in sub-Saharan Africa. It participates in a broad range of fast-moving consumer goods categories spanning food and home and personal care products. In South Africa, it holds leading market shares across most of the categories in which it operates. In recent years, the group has expanded its footprint into the rest of the African continent, primarily through acquisitions, as well as through the export of its South African brands into new markets. Transnova was initially engaged by Tiger Brands to analyse and review the performance of its inbound supply chain. Transnova re-engineered and optimised Tiger Brands’ inbound logistics, taking costs out of the supply chain and helping the client improve visibility of its inbound spend and processes. The enhancements such as changing from a “delivered” product model to “ex works” product model led to a 15% saving on total inbound logistics costs. Following on this success, Transnova was appointed to establish a centralised Logistics Control Tower to oversee and manage the end-to-end logistics for Tiger Brands. The control tower is operated by an experienced and skilled Transnova team, supported by technology and standard operating processes, with the ultimate goal of driving supply chain visibility and performance whilst ensuring efficiency and cost-effectiveness.

Transnova's Role

Transnova implemented a leading edge Transportation Management System (TMS) to run the control tower and is responsible for the following critical supply chain competencies:

• Demand planning
• Planning of orders and transport in advance of placement
• Interfacing across the supply chain functions ensuring integration
• Management and fulfilment of orders
• Management and expediting of urgent orders
• Management of reverse logistics
• Optimisation and monitoring of distribution activities
• Management of end-to-end costs
• Planning of supply of product based on forecasts and actuals
• End-to-end reporting of performance across the supply chain

Why This Case Study Is Relevant

• Management of on-the-ground operations in South Africa for one of the largest local FMCG companies.
• Supply chain assessment capability in challenging operating environments including identification of current performance of the targeted supply chain being evaluated
• In-country development experience in gathering data and on-the-ground information that measures product flows across the supply chain
• Experience in mapping supply chains
• Significant experience in development across the supply chain
• Private sector supply chain experience
• Previous experience relevant to this work including economic business case development and large-scale maturity analysis